With the huge variety of professional hardware and software on offer these days, anyone can be a broadcaster.

So it’s no surprise that more and more content providers are doing exactly that. For example:

  • Universities and high schools screen lectures to their students…
  • Conferences reach out to virtual attendees…
  • Cultural institutions share their treasures globally…

But how you go about broadcasting can have a big impact on your business.

The obvious choice for many is free streaming via one of the big social media players (such as Facebook or Youtube). Ubiquitous, quick to set up and – crucially – free, it’s an easy choice. So it’s no surprise that it’s not just the first option that many new to broadcasting consider. It’s the only option.

The problem is that streaming comes with big caveats for a content provider. Just for starters:

  • You lose control over monetisation.
  • You have no granular access control.
  • You’re stuck with whatever interface they choose to offer.

In short, you lose control over your content.

So what’s the answer?

You need the right tools for the job. For some people this absolutely means using social media Facebook and Youtube. There’s nothing wrong with these channels as long as they’re appropriate to the task.

But if you’re a professional, you should be using professional tools. When you opt for a tailored livestreaming service, both the viewers and the content provider benefit.

The viewer gets to see the content in a web page tailored to suit the content, and they aren’t forced to sign up for a social media account.

As a content provider, meanwhile, you can monetise your content with pre-roll advertising or by making it pay-per-view, on top of which you can protect the stream with a login. And because the technology is embedded in the host’s website, you can keep your viewers within your own domain.

In short…

You take back control of your content.

Nadaje Broadcasting’s live-streaming platform integrates technologies such as Steamroot’s peer-to-peer content delivery network, the global Tpay.com payment system and an embeddable Video.js player. If it’s a professional service you need, we’re here to help you – get in touch.